Tina R. Davis
Managing Director, Global Sponsorships and Marketing
Girl Scout Alum
With over 20 years of marketing, advertising and sponsorship industry experience, Tina Davis is an innovative and forward thinking executive who has worked across major industries including: Banking, Tourism, Sports, Retail and Packaged Goods. Tina has led award-winning brand programs for Fortune 500 firms and organizations such as: Nike, Citi, Pepsi, Las Vegas Tourism, California Anti-Smoking and U.S. Army. Since joining Citi, Tina has developed and spearheaded numerous breakthrough programs, including the Summer and Winter Olympic and Paralympic campaigns, Citi Bike/NYC, award-winning Consumer campaigns and the launch of Citi’s first interactive blog site. Most notably, in 2011 Tina proposed and instituted the function of global sponsorships at Citi. Today as Managing Director, Tina leads the oversight of Citi's global sponsorship strategy and its delivery. As a key function of this role, she has increased the effectiveness of spend globally by building and implementing a global approach to sponsorships, made possible through the development of the Sponsorship Advisory Committee, comprised of key senior Citi stakeholders. Tina has been instrumental in championing global integration across the enterprise, contributing to business growth and a significant increase in the brand saliency. Additionally, Tina oversees the management of several of Citi’s high-profile sponsorships including: Team USA, Citi Field, PGA Tour Presidents Cup, Citi Open, Citi Bike, Harlem EatUp! and cultural properties such as the National Museum of African American History & Culture and the New York Philharmonic.
Prior to joining Citi, Tina built brands and drove creative marketing initiatives. She worked for the award winning advertising agency Wieden+Kennedy as an Account Director. In this role, she led the launch of the Nike Jordan Brand and for five years created and executed a clear brand positioning, connecting emotionally with consumers that drove sales for a range of Jordan products. Before Wieden+Kennedy, Tina worked for several advertising agencies in account management leading the teams in the strategic planning, creative development, media planning and experiential activations for major national and international brands. Tina is a UCLA graduate with a Bachelors of Arts in Political Science. She supports several charitable organizations including Habitat for Humanity, GreenPeace, Water.ORG, served on the board of The ADVERTISING Club/NY and currently sits on the Apollo Theatre and Figure Skating in Harlem Boards. Tina is the proud daughter of a retired United States Air Force Major and had the great privilege of living abroad much of her childhood. Travel remains in Tina’s blood having been to or lived in five of the seven continents. She will make it to the remaining two in the near future. Tina currently resides in Brooklyn, NY.